Extreme Client Attraction Strategies

A good blog is only one piece of the puzzle

These days, it’s important to have an internet presence that compliments and enhances traditional media. One web property should reference another. For example, your blog should link to your video which might be referenced by your social bookmarking sites. This multi media strategy is well rounded and works well with the traditional, rather old school [...]

Getting listed in Google’s local business center

Getting listed in Google’s local business center can be invaluable in getting seen in the engine. But first, like everything with Google, you have to take the apporiate steps to get the listing. 1)First of all you want to make sure that your business is listed in Google’s local business center. After signing up, Google [...]

Why you should cross promote with other businesses.

Cross-promote with other businesses. Find small businesses in your service area that are not direct competitors and partner with them for business. For example, if you do graphic design, consider trading business with a PR specialist or a SEO person or anyone who is in a similar but related field. If you’re a wedding consultant, perhaps [...]

10 reasons to have a mobile version of your website or blog

Posted by admin on August 14th, 2011

Now that smartphones have become so affordable and increasingly popular, they are being used to search the internet for everything from paying bills to shopping.

That’s why you’re at risk of losing business if your web site or blog is not usable and readable on these phones. Sure you may be able to see your site but can you read it? Can you click on the various tabs on the site? Probably not. Fortunately this is where a mobile version of your website will pay for itself over and over again. Below you’ll see 10 important reasons to have a mobile version of your site that is clear and readable.

Reason #1 Avoid the loss of sales. Of all the reasons that I can think of for a business to have a mobile ready web site, the number one would be to avoid the loss of sales. The last thing you want is for customers to skip over your site to use a competitors more readable, attractive site mobile version site.

Reason #2 Get into the mobile website search engines. This one is huge! Did you even know that there was such a thing as mobile search engines? You can only imagine how much increased visibility you could get with your mobile site being listed in these sites. A few of the top mobile sites are Google Mobile, Yahoo Mobile and Bing Mobile.

Reason #3 Extend your reach. Mobile phones have gone down in price making them much more affordable to virtually everyone. What this means of course, is that many people will be searching for your business on their mobile phones, and the number of people will only increase. Be ready.

Reason #4 Follow the trend Getting on the internet using mobile phones is fast becoming the ”norm”. This is one trend you want to get on quickly. It’s an easy trend to get in front of and an easy opportunity to take advantage of.

Reason #5 Mobile Apps Mobile Applications have added another dimension to the mobile phone; they allow the user to do everything from play games to balance their check books.

Reason #6 Facebook About half of Facebook’s visitors come from a mobile phone. If you have a business Facebook account, this makes it easy to engage your customers and to promote to them as well. Of course you could market your website from your Facebook account.

Reason #7 Mobile Barscanning is up 500%

Reason #8 Most small businesses are just beginning to “get it”. The avalanche is starting. Now having a mobile ready site is a must have. You’ll be the “go to” business when customers go to search for your type of product or service a year from now. Many of your competitors will be wondering what is going on.

Reason #9 Image. By having your site show up properly in a usable format, you create an image of being technically savvy. Your customers will feel more confident of your business as a whole.

Reason #10 Affordable. Fortunately having a mobile version of your site is not going to “break the bank”. There are very affordable solutions. This is one technology change that you can enjoy without a huge investment.

How to get a mobile version of your site up quick and easy.

There are several options in getting your mobile version ready for your customers to use.

Option 1 One way is to do it yourself, using one of the mobile services and paying a monthly charge. You put up the content yourself. They provide a template and the tools needed for you to create your own mobile site. There is somewhat of a learning curve, but this is a good option for the techie types.

Option 2 For the non-techie person, you can simply hand the task over to a mobile version specialist and let them take care of the details. Normally there is a one-time small fee. One that I recommend can be found at key1dynamics.com/mobile.html At the time of this writing they were offering a free Facebook business account as well, although I’m not sure if the offer is still available.

Either way you choose is a good option is a good way to go and the sooner the better.

How to put the power of Social Bookmarking to work.

Posted by admin on September 9th, 2010

The whole goal of social media is to get subscribers, fans and loyal readership. When you create a profile, article or other relevant content on a social media platform, other people can view it. When your content is clicked on you get traffic that was “organically” created. This is a major source of exposure and traffic to any site.
The links that are created back to your sites gives your site importance because of the backlinks to your site. Therefore, the more the better.

1. Define Your Goals Before beginning any social media campaign, you should define your goals. Are you trying to project a certain image for your site? Are your trying to get customers? Are you looking for feedback? After determining the social media platform that will help you to accomplish your goal the fastest, forge ahead with your
2) Use blogs to get recognition. Blogs are similar to websites. The big difference with blogs is that they’re intended to provide updated content on a regular basis. From a marketing stand point, this is an advantage as the search engines love fresh content. Therefore blogs help to increase your site’s visibility. Blogs weave social networks, websites, podcasts and videos into a framework for people with common passions and interests to share, and communicate. Blogs can be as simple, or as complicated as you want to make them. But for now what you need to know is that blogs are extremely easy to create and maintain. Blogger.com is an excellent free resource for getting a blogging going very quickly. There are many good templates available and the setup is very simple. You can literally get going with a blog in 15 minutes.
If you want to go even further, build a network of blogs. For example if you are blogging about

3)Submit your site to a variety of social media sites. It’s not enough to submit your site to the bigger sites like Digg and Technorati. For maximum exposure you should submit your link to various type of sites.
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Don’t choose just any social bookmarking site, go to each one and see which one would be best for your business. One way to get more traffic is to be fully aware of how each site works and particurally what types of content does well for each site. Plus keep in mind that a big part of drawing traffic from social media sites is being an active user yourself.
As mentioned, you must submit your site to a variety of social bookmarking sites. It’s not enough to submit your site to the bigger sites like Digg and Technorati. For maximum exposure it’s submit your site to various type of sites.
Social bookmaking sites get a lot of targeted traffic because they are extremely content centric, and millions of people refer to these sites. Because of this, they get good ranking in the search engines. So if references to your site are “tagged”, or referred to on many social bookmarking sites, it increases the popularity of your site considerably. And the more your site is exposed, the more potential customers will see your message.
Start of by socially bookmarking your sites at SocialMarker at http://www.socialmarker.com. SocialMarker has 50 sites that you can book mark your tags to.
Additionally you can submit your link to:

http://blogmarks.net/

http://www.clipclip.org/

http://www.clipmarks.com/

http://www.connectedy.com/

http://www.connotea.org/

http://www.contentpop.com/

http://fark.com/

http://www.feedmarker.com/

http://feedmelinks.com/

http://www.gibeo.net/

http://www.google.com/bookmarks/

http://www.gravee.com

http://www.hypediss.com/

http://www.iliketotallyloveit.com/

http://www.kaboodle.com/

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http://www.linkagogo http://linkfilter.net/

http://myweb.yahoo.com/

http://www.netvouz.com/

http://www.prefound.com

http://www.rojo.com/

http://scuttle.org/

http://www.sitetagger.com/

http://www.slashdot.org/

http://www.smarking.com/

http://www.spicypage.com/

http://www.tailrank.com/share/

http://www.thisnext.com

http://thoof.com

http://www.unalog.com

Want to get indexed quickly, check out this resource. This course has videos that teach you how to make the most of social bookmarking.

Technorati Tags: Networking Social, Social Networking, Social Networking Sites, Social Networks

Create link bait for serious traffic to your website or blog.

Posted by admin on August 13th, 2010

Create link bait. By place scintillating content on your blog, more people
will link to it. Understand that the content must be of extreme value. Here
are some examples of link bait.
1. Tools – Create a tool on your site that others can use that will point
back to your site.
2. Controversy – Create a blog that is controversial. You can take the
opposite stance from the norm, reveal startling new information, or
even use the surprise element.
3. Quizzes Quizzes and surveys are a great way to stand out and get
attention.
4. Lists – Create lists…….ie 101 ways to_____. 44 ways to______.
5. Stats – Site interesting stats or numbers about a particular topic.
6. Value – Write something of extreme value that people can use right
away. Maybe an action plan, short cut or case study.
7. Contests – People love to join and participate in contests. There is
something about a contest that brings out the spirit of competition and
community.

Want to save time posting to your blog?

Posted by admin on May 12th, 2010

Thought I’d let you in on helpful and useful plugins, as I come across them. You’ll like this one if you like to save time logging in and replying to comments left on your blog.

Absolute Comments is a comment manager plugin and allows you to instantly reply to comments, from your email notification or the original Manage Comments administration page. With this plugin, you no longer have to log in. Sweet!

For more information and documentation, here is the official home page: Absolute Comments

The power of press releases

Posted by admin on April 23rd, 2010

Press Releases, when they are well written are a sure way to get traffic quickly. The caveat is that the press release must not only be well written, but it should also be keyword focused and newsworthy. Press Releases can be submitted to different press release sites, using a similar angle and different headers. The rest of the body should be somewhat different as well. PRweb is one of the most reputable paid press release sites, but there are some pretty decent free press release sites as well.

Before you submit your press release, you must of course create it. You want to bring in your readers with a compelling hook. Make sure that you back it up with facts, details and the reason why. State your reasons with credibility. Use other references if at all possible. For example if you provide graphic design services, provide statistics that show how effective graphic design can improve business.

Additionally, be very clear about what action you want your reader to take: Are you trying to appeal to a certain type of buyer? Are you simply trying to get your reader to focus on a key element of your offer?

A good press release should reveal an important event, a change in your sales process, a new website, or the giveaway of a valuable report, video or other content. Any content that is given away should be of high value. The idea is to emphasize a hook or an angle to reel in your potential customers.

Speak to different audiences.

Keep in mind that you should write your press release based on the type of customer that you’re selling to. Some of your customers are not as sophisticated or educated about your product or industry as others may be. Others are totally knowledgeable. Therefore it’s important that you speak to each type of audience. Obviously, the challenge is to include information for those with basic information about your product or service, as well as those who may be very advanced.

With the amount of free and paid press releases and an ability to write good press releases, you should be able to get a lot of exposure to your site or offer. However, if you’d like a press release written created for you and submitted to newspapers, magazines, periodicals, publications, broadcasters and trade journals, and in addition a video created and submitted to videos sharing sites, plus your site socially booked marked check out the power press release. This method combines the widely distributed press release with the popularity of social networking.

27 ways to keep your blog visitors coming back

Posted by admin on April 17th, 2010

Who couldn’t use more blog visitors? Below you’ll find more ways to keep your visitors coming back.

Track where your visitors are coming from using Google Analytics.
Give them what they want. Use feedback forms to find out what’s on your reader’s mind.
Create a topical directory pertaining to your niche. Keep it fresh and updated. It could be a directory of resources, a blueprint or a bunch of videos that you think that your audience would be interested in.
Give in-depth reviews of a popular product or service for your niche. Make sure that you’ve used it, so that you can write about it passionately.
Hold fun contests. Make sure that you provide great prizes. Of course they should be related to your topic.
Ask for opinions about a certain topic.
Give an interesting survey and share the results with your readers.
Make the rounds of the seminars in your business area, and blog about each one.
Blog about up and coming trends.
Create a blueprint of something that is perceived to be difficult. For example, if you’re a forex expert, you could create a blueprint on how to use forex software.
Talk up the experts in your field and link to them often.
Get others to talk about you, by creating very valuable content.
Place an ad in the business section in Craigslist, advertising your blog as a free resource.
Sign up at twitterfeed and ping.fm to auto post your latest blog content different social networks.
Find blogs in your niche that have a high page rank, and comment on them. Do this a lot.
Submit to RSS directories.
Create a new thread on a forum and have a link to really good free content that you’ve created.
Post to other blog posts, giving your honest input on the post.
Recommend tools and services that you believe your audience will find useful.
Be sure to comment on any and all comments that your content receives.
Network with other bloggers in your niche. Send them one of your most important posts. Ask for an interview with them. Let them know that you included a link to one of your posts, or merely contact them to introduce yourself.
Write newsworthy press releases that reference your blog. Include a helpful free report that also points to your blog.
Create a series of videos and submit them to various video sites using Tubemogul. Reference your blog at the end of the videos.
Post often, but make sure that at least one of your weekly posts is comprehensive and just plain outstanding. This content should take up to 5-8 hoursto create. If weekly is too much, then try every other week.
Sign up on social networking sites and reference your blog. Ditto for social bookmarking sites.
Join discussions in YahooAnswers and GoogleGroups
Take a huge challenge or problem in your business area or niche, break it down, revealing more pieces to the puzzle every few days.

Technorati Tags: blogging, marketing, Social Networking, Social Networks

10 Social News Sites and why you should use them.

Posted by admin on April 15th, 2010

One thing you must take into account when using social media platforms is to hang out at the sites you’re planning to use to get a feel for the kinds of posts that are being made, the most active users and the general feel of the site. By becoming active yourself, you can contribute more and contribute more successfully. News sites have millions of users, Digg alone has about 8 million. The subjects on news sites can range from the environment to lifestyle and politics. It’s definitely worth your while to learn which ones are best for your marketing plans.

Digg’s audience is most young (25-39) males, with an interest in stories about technology, the internet, the environment and web design. When posting at Digg, it helps to have done some research into what will be popular. By submitting links and stories, and voting and commenting on submitted links and stories, you’ll create more votes and overall interest. .

StumbleUpon serves a wider net. There are a lot of different categories of interests.

Del.icio.us is geared toward those who are interested in the media.

Propeller casts a pretty wide net, but you’ll find that a lot of their top stories are “shock value” types of content.

Mixx has a voting system much like Digg. The content focuses mostly on Entertainment, Business and Sports.

Slashdot’s emphasis is on technology and science. It is owned by Geeknet.

Hugg: Hugg is a social news site with a strong focus on environmental issues. Also includes other categories like politics, science, fashion and technology.

Newsvine is a community-powered news website with contributors from users and professional journalists.

Shoutwire is similar to Digg. Smaller user base with dedicated users.

Kirsty is an example of a general news site with a focus on fashion, entertainment and design on top of other topics like technology and food. Has a large female demographic.

Technorati Tags: Networking Social, Social Bookmarking, Social Networking, Social Networking Sites, Social Networks

How to kick start your article marketing

Posted by admin on April 8th, 2010

Below are some ideas to help you get a good start writing a article on any topic. By writing in an organized fashion in this manner, you offer more value.

Here are some popular ways to theme your articles.

• “How to write a white paper”

• 10 steps to sleek abs..”

• “5 Tips For the first date”

• Resource Article “12 travel resources”

• A “Review article” related to your niche

• “8 common mistakes”

• 10 Rules of…

• 5 Questions You Must Ask (Your ABC…Before You XYZ…etc.)

Video Marketing Part 1

Posted by admin on April 8th, 2010

Video Marketing has proven to an effective marketing method.

Your video doesn’t have to be long. It should be a short 2-3 minute video about your website, blog, or whatever your business service or product you’re promoting. State the problem, and then focus on benefits. Remember that everyone is tuned into the WIIFM station….., that is”What’s in it for me?”.

Provide quality information. Make it well worth your viewers time to look at your video.

Use the Google AdWord Keyword Tool to find the right keywords, words that people are actually using to find your type of product or service. Use these keywords in your title. This will help you video get found in the search engines.

Remember that YouTube is not the only game in town. Go to Tubemogul and sign up for a free account. TubeMogul’s free version will allow you to upload to quite a few video sharing sites at no cost.